How To Cook The Perfect Blog

Hello Readers! 🥰

Here’s something interesting- “Instagram will stop supporting the IGTV app”(umm why?)

Instagram says that it’s getting rid of the standalone IGTV app as “part of its efforts to make video as simple as possible to discover and create” it will instead focus on keeping all videos in the main Instagram app. 

Turns out “Bye-Bye IGTV” and hello “Updates on reels”

So, let’s dive into the blog now, shall we?!

In this blog, you will find:

Let’s cook the perfect blog

B2B buyers keen on unleashing Ecommerce checkout potential

LET’S WRITE THE PERFECT BLOG

Excuse me? What are we talking about?

I know I know you’re probably confused now. Let’s break it down.

When it comes to blogs, yes SEO is the highlight but there are certain other elements that help increase the google ranking.

It’s no mystery that SEO is very important for blog posts but that’s just not it. Today, we will be looking at the other important elements that affect google ranking as well.

BLOG STRUCTURE 

As readers, we’re all guilty of skimming through blogs most of the time and do you know why? That’s because it wasn’t what you were looking for or the introduction wasn’t catchy enough to keep you engaged.

Well let me reiterate a very simple thing ‘All effective blog posts MUST have a blueprint’.  But why?

It will give you direction and a path to work on. The moment you have direction and a blueprint, half of your job is done since you’re clear on what your blog posts are going to look like. This blueprint will create consistency and hence will keep the readers engaged and they will look forward to reading your blog posts.

Structuring your content in a way that Google understands means higher rankings. This makes your blog more visible to readers searching for your topic, and more likely to show up near the top of the page when they search for your niche. (I mean isn’t that the goal?)

H1, H2, H3 TAGS 

You know the saying “First impression is best/last impression”. Well, in this case it surely is. H1 is the impression-maker or impression-breaker. Your H1 tag is your head-honcho, containing the target keywords for your post. Basically, it is important to add your target keyword to the title.

It has to clearly state what the reader will learn by reading your article. It basically tells the reader the subject matter up front.

WHAT ABOUT H2 AND H3 TAGS?

Let’s hop onto H2 and H3 tags now!

H2 tags are used as SUBHEADINGS for your text. Each H2 tag should include keywords relating to the main keyword but offer a particular focus (hehe)

Your H3 tags should follow suit as well, relating to each H2 heading. That way, you can better categorize your content. H3 tags are also excellent additions when your content is moderately long. (H2H3)

In short,

H1 = Main keywords and subject matter, what the overall post is about 

H2 = Sections to break up content, using similar keywords to the H1 tag

H3 = Subcategories to further break up the content, making it easy to crawl

 Yes, h1 tags and h2 tags affect SEO and rankings – but not in the way you might think. While search engines might have focused on keywords in the past, they have evolved and adapted to think like users.

Therefore, when a header is easy to understand and accurately represents a section’s content, it becomes easy for search engines to crawl rank it accordingly.

BACKLINKING 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks ( don’t forget about the quality of the links)  tend to have high organic search engine rankings.

Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. 

As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

One very important thing to be kept in mind is that: Do not jam your website by adding a lot of unnecessary links. Instead, look for websites that have domain reputation scores 40 and above.

GUEST BLOGGING 

Guest blogging is that single arrow which strikes multiple targetsIt not only helps build authority, but also is a powerful way to optimize your website for search when done rightly.

Let’s look at it closely:

EXPANDS YOUR AUDIENCE:

Every Website will most likely have a dedicated audience. Guest blogging here provides you the added benefit of sharing your thoughts, ideas and creativity with this particular audience. Reaching this audience might consume more resources if it weren’t for guest blogging.

INCREASES REFERRAL TRAFFIC:

The aim here should be to educate and inspire with every guest blog post. Doing so helps position you as a thought leader in your industry. This way people see you as a trusted advisor, and they’re going to want you more, which might lead to new  visitors coming to your website.

An important aspect of guest blogging is to  pair up with websites that have a better domain reputation than yours because it is only logical that the other website is more likely to rank higher and as a chain effect, your website would rank higher too.

Guest blogging can be an incredibly effective SEO strategy; especially when first starting out. Relevant do-follow links leading back to your website increase your website’s domain reputation; which in turn is one of the elements that give you a higher rankings

OPTIMIZING FEATURED SNIPPETS

Firstly, what is a featured snippet? Let’s have google answer this for us: “A featured snippet is a summary of answers to a user’s query, which is displayed on top of google search results. It is extracted from a webpage and includes the page’s title and URL”. 

Your best chance at capturing the featured snippet is by optimizing blog posts that already rank in the top 5 results in search results. 

Featured snippets are more likely to appear when users enter informational search queries. Google displays them above the organic search results, showing the relevant selection of a website as a list, a table or text, and with an accompanying image or video.

Since the featured snippet box is more prominently placed than the organic search results, showcased websites can expect a higher click-through rate (CTR) and more traffic.

So the first thing you’ll want to do is to use Google search console to figure out whether any of your current blog posts rank in positions one through five or any significant keywords.

Next open up a new incognito window in your browser and search for that keyword to see if Google serves up a featured snippet in search results.

Next, optimize these posts for the featured snippet. Google favors content that best answers the search query in a simple concise format. 

You might even want to add a short list version of your larger blog post at the top of the page to make it even easier for google to identify it for a snippet. 

As much as overestimated SEO is(oops), structure and blueprint is underrated to that extent. Having clarity and a clear vision on what to write and how to keep moving along smoothly is a matter of how well the skeleton is framed. 

This skeleton consists of bigger things like SEO and search engine ranking and the little elements. Neither of them can be neglected(seriously)

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SMOKIN’ TRENDING

We all know that retail e-commerce had a significant rise over the last two years. But there is something not everybody knows about. You know what? 

Despite the significant rise, retailers’ focus has been on improving the customer buying journey for the B2C buyer. 

With a competitor like Amazon(we gotta agree Amazon’s payment system is too persuasive) it is definite that the retailers want to improve.

Retailers have a few key considerations to make to build an e-commerce experience that will attract and retain B2B buyers:

Buy Now, Pay Later for Businesses: Payment terms, or trade credit, have always been a mainstay in B2B sales. Retailers stand to miss an opportunity with B2B buyers if they don’t provide them an alternative payment option.

For example, paying by invoice online. By making this “BNPL for business” option efficient and conveniently online, retailers will encourage increased spending and loyalty – B2B buyers spend more, more frequently when they have a dedicated financial relationship with a business. 

The Buy-Button Experience: Retailers must address the revolutionary changes to customer expectations brought on by both a new digital generation and the permanent shifts from COVID. B2B buyers now expect their purchases to be transacted with the ease and convenience of an Uber transaction.(just B2B ? or maybe all of us)

This can be difficult because B2B payments are far more complex than B2C payments, which tend to be performed by a single stakeholder (a consumer) using a single payment method (a credit card).

Any given B2B transaction may involve multiple stakeholders (the purchaser, the budget owner, the procurement group, the accounts payable team and others) and numerous different payment options (net terms, purchasing cards, and credit cards, among others).

Each of those B2B purchasing stakeholders has unique needs and preferences that must be met, and each payment option comes with a unique set of procedural and technological integrations to be managed.

Consider the risks: Once retailers know how to attract B2B buyers online, they must also take concerted steps to protect their businesses from the inherent risks that exist. 

As more customers are acquired online and as globalization accelerates, there is a growing risk of business identity theft and other forms of digital fraud. Sophisticated fraud detection capabilities and risk decisions are key.

Retailers can’t afford to leave B2B buyers behind in the e-commerce revolution nor should they pass up the opportunity to add new revenue from buyers already in their universe.( yeah why would they do that)

B2B e-commerce calls for professional expertise and diligence to be successful. However, the investment in building a proper B2B payments program is vital for retailers who intend to compete to own a share of the rapidly growing B2B sales opportunity and be prepared for the next wave.(game on)

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QUICK BITES

How to use Facebook Ad Library to your advantage

How Geotarget Via URL Subdirectories

SEO Do’s and Don’ts for website migration

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We’d love to hear your thoughts and feedback on this blog.

If you have any suggestions, please reach out to us, and we will see you!

See you soon